The majority of top earners generate over half of their income off-court, through sponsorships, brand partnerships, social media deals, and appearances. Young stars like Alcaraz, Gauff, and Sinner benefit particularly strongly from this. Former top players like Nadal also stay in the game thanks to well-established brands.
Rank 10: Aryna Sabalenka (7 Mio USD Off-Court)
She earned total 21,1 Mio. US Dollar. 7 Mio off them she made with Social Media and Sponsors like Nike, Wilson and Oakberry.
Rank 9: Casper Ruud (10 Mio USD Off-Court)
Total he earned 21,4 Mio USD. With his sponsors (he made tv spots for renault) and fleming watches he made 10 Mio USD. Even this high salary he still complains about the stress on the tour. Doesn’t he know that he has the choice?
Rank 8: Naomi Osaka (14 Mio USD Off-Court)
Total she earned 22,4 Mio USD. With 14 Mio USD Off-Court she is in this section the 3rd best paid woman. She has deals with Nike, Maybelline, Meta AI and Bobbie.
Rank 7: Daniil Medvedev (13 Mio Off-Court)
Total he earned 31,2 Mio USD. For deals with Lacoste, EA Sports and Ubisoft he made 13 Mio USD.
Rank 6: Rafael Nadal (23 Mio Off-Court)
In total he earned 35,8 Mio USD. With sponsoring and earnings through subway and investments he made 23 Mio USD.
Rank 5: Jannik Sinner (15 Mio Off-Court)
In total he earned 40,9 Mio USD. He made with his sponsors Nike, Rolex, Gucci, Lavazza, Alfa Romeo and L’Oréal 15 Mio USD.
Rank 4: Iga Świątek (15 Mio Off‑Court)
In total she earned 41 Mio USD. Deals with On, Rolex, Porsche, Visa, Lancome bestow her 15 Mio USD.
Rank 3: Coco Gauff (20 Mio Off‑Court)
In total she earned 41,7 Mio USD. Deals with New Balance, Head, Rolex, Ray‑Ban, Barilla bestow her 20 Mio Off-Court.
Rank 2: Novak Djokovic (38 Mio off‑court)
In total he earned 57,3 Mio USD. Deals with Lacoste, Asics, Head, Hublot, Waterdrop bestow him 38 Mio USD.
Rank 1: Carlos Alcaraz (32 Mio Off-Court)
In total he earned 65 Mio USD. Deals with Nike, Rolex, BMW, Calvin Klein, Louis Vuitton bestow him 32 Mio USD.
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